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Messe Frankfurt RUS and ASTI GROUP launched new cooperation within “Food technologies” portfolio.

2 Mar 2021

Russian representative office of Messe Frankfurt, one of the world’s biggest exhibition companies, and ASTI GROUP, the organizer of international events in the area of food & beverages production, agreed on cooperation in organizing events.

2020 was a defining year for the whole event industry. According to experts, it will be hardly possible to achieve pre-crisis level before 2023. The pandemic forced most event organizers to review their business models and focus on new cooperation and development formats.

Sergei Gorsky, Deputy Managing Director of Messe Frankfurt RUS: “The partnership between Messe Frankfurt and local fair operators worldwide is a part of a strategy for developing several industrial areas, and food industry is one of them. I’m convinced, that joining our efforts and expertise will let our companies meet the targets set and widen the food technologies fairs portfolio both in Russia and abroad”.

Messe Frankfurt RUS presents “Food Technologies” fairs portfolio in Russia and CIS countries. It includes 6 trade shows on 4 continents: world’s leading trade fair for meat and alternative proteins IFFA in Germany, international food technology, additives and ingredients trade fair TecnoFidta in Argentina, trade fair for processing and packaging ProcessExpo in USA, MeatPro in Thailand and Modern Bakery as well as Salon Du Chocolate in Moscow.

ASTI GROUP has extensive expertise in events, organized around the concept “from the field to the table” – trade fairs, conferences and competitions – and covering all aspects of local and international agro-industrial complex: from growing safe nutritious food technologies to new formats of presenting meat products to the clients. The company’s portfolio consists of 17 events, including many exclusive shows not only on domestic, but on international market as well. The ASTI GROUP team has a wide experience in organizing Russian pavilions on international trade fairs and economic forums, such as Eastern economic forum, Summit and economic forum “Russia - Africa”. Exhibitor’s profile of fairs and business forums, organized by ASTI GROUP, represents leading manufacturers, equipment suppliers and high-class specialists. “For some 20 years our events bring together industry professionals from all over the world and give them opportunity to find partners and clients. Our exhibitors take the whole preparation process very seriously, as meetings on our fairs are the right tool for promoting their products both on domestic and foreign markets, - says Narine Bagmanian, Managing director of ASTI GROUP”. In such difficult times, it’s even more important for the industry specialists to stay connected and communicate. I’m sure that our cooperation with Messe Frankfurt and joint events will help companies worldwide”.

Food industry remains one of the most important economic sectors with a strong focus on development. Modern food production is equipped with latest machines and process management systems. Thus, producers achieve better quality results and meet the highest sanitary standards. “Despite of current restrictions, caused by pandemic, business is highly interested in networking. We are convinced, that our partnership with ASTI GROUP will help promoting Russian companies on international market, while our worldwide subsidiaries network will attract new producers of equipment, technologies and products to Russia”, - stated Eugen Alles, Managing director of Messe Frankfurt RUS.

First important step of new cooperation with ASTI GROUP will be joint promotion of IFFA 2022 in Russia.

More details about Food Technologies fairs portfolio of Messe Frankfurt GmbH can be found on the website:

https://technology.messefrankfurt.com/frankfurt/en/industry-sectors/food-technologies.html.

Information about international events of ASTI GROUP company is available on the website https://astigroup.ru/projects/.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own
exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30
subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

*Preliminary figures of 2020

Messe Frankfurt RUS, the subsidiary of the international exhibition organizer, works in Russia since 2002. The portfolio includes 15 international exhibitions and forums. Messe Frankfurt RUS is the exclusive operator of two national Chinese trade fairs organized by the Ministry of Commerce of the PRC, China Commodity Fair, and China Machinery Fair. The staff of the company is more than 50 competent specialists with strong expertise in organization different kinds of events.

In 2015 together with Hyve Group (ex-ITE Expo OOO )established a joint-venture ITEMF Expo. The company operates the leading events in automotive sector – MIMS Automechanika Moscow, COMTRANS and Busworld Russia as well as international forum IMAF.

For more information, please visit:

www.messefrankfurt.ru  |  www.facebook.com/messefrankfurtrus/   |  www.youtube.com/MesseFrankfurtRUS/

Asti Group Exhibition Company

The history of Asti Group Exhibition Company goes back to 2001.

Since then, the company has earned the reputation of a strong and professional player in the exhibition business on the Russian and foreign arenas of this business.

Asti Group Exhibition Company – is a team of professionals working in the exhibition market of Russia and internationally for 20 years. Asti Group team is distinguished by the creative approach to the implementation of any projects and the willingness to offer participants and visitors the best service of a high world level.

Asti Group - is a strong player in the market of international exhibition events both for B2B and B2C segments. The company’s portfolio includes 12 annual festivals, 17 international projects and about 200 events.

Our top priorities are:

Improve and advance participants’ competitive abilities

Create the best opportunities to promote participants’ products and services

Expand business interaction between market stakeholders

Render basis to share best practices between participants and win-win partnership for them.

https://astigroup.ru/  |  https://www.facebook.com/Asti.Group/  |  https://www.instagram.com/asti_group/