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Messe Frankfurt enters the African trade fair market

Jul 10, 2014

Messe Frankfurt enters the African trade fair market with its own subsidiary. It’s planned to base the office in South Africa - the country with the greatest potential for developing into a trade fair centre for the African continent, not unlike the role fulfilled by Germany in Europe. For this reason, the company has decided to maintain a presence in this country not only with trade fair events but also with its own subsidiary.

Messe Frankfurt is acquiring a 56 percent majority stake in South African trade fair organiser South African Show Services (SASS) in Johannesburg. The new company will be called South African Shows Messe Frankfurt, Pty Ltd