Messe Frankfurt enters the African trade fair market with its own subsidiary. It’s planned to base the office in South Africa - the country with the greatest potential for developing into a trade fair centre for the African continent, not unlike the role fulfilled by Germany in Europe. For this reason, the company has decided to maintain a presence in this country not only with trade fair events but also with its own subsidiary.
Messe Frankfurt is acquiring a 56 percent majority stake in South African trade fair organiser South African Show Services (SASS) in Johannesburg. The new company will be called South African Shows Messe Frankfurt, Pty Ltd