THE ARTS+ presents innovative content, creative business models and technologies relevant to the sector. In addition to companies from the publishing industry, the exhibitors include renowned think tanks and start-ups from the field of technology and digital business.
“As an international venue for the creative business, Frankfurt employs its resources to increase the level of connectivity within the sector. And we aim to make a significant contribution to this. Together with our partner, THE ARTS+, we have developed a vision of an event that brings together musicians, authors, artists, content developers, publishing experts, business developers, opinion leaders and influencers”, explains Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH. “At the same time, we are committed to the on-going development of Musikmesse and are thus prepared to take advantage of new synergistic effects to bring companies from the music business into contact with new, relevant target groups.
Through its collaboration with THE ARTS+, Musikmesse has completed an important stage on an evolutionary process begun many years ago. Musikmesse was launched in 1980 as a classic product show focusing on instruments and sheet music. Since then, it has been opened up continuously to a variety of new themes and will now emphasise more than ever before the social and economic significance of music, as well as the musical experience. As always, Musikmesse will offer the best presentation setting for all companies of the music business, plus the chance to present their brands within the framework of the complementary programme of events.
In the future, too, Frankfurter Buchmesse (20 to 24 October 2021) and Musikmesse (22 to 24 October 2021) will remain independent events, each with their own individual target groups and content. Both events overlap on the days they open to members of the public.