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Optimistic outlook for 2021: registration goes as planned

May 19, 2020

The coronavirus lockdown is an extraordinary situation for the whole world. The need for personal encounters and face-to-face communication is growing. But despite of challenging period for the worldwide business community, forecasts for 2021 look very optimistic.


According to official data from Messe Frankfurt GmbH, winter editions of trade fairs in Frankfurt am Main are proving to be very popular. Thus, the biggest international fair for home and interior textiles Heimtextil, taking place from 12 to 15 January, 2021, has announced that more than 95 per cent of the space occupied last time has now been booked. Traditionally, Heimtextil is the key event for launching a successful business year and the place to be for everyone interested in future trends of home textiles and décor. Among different international companies ready to present their collections next January, there are long-term exhibitors as well as new young designers. Despite of the challenging situation, over 80% of Russian exhibitors (2020: 14) have already confirmed their participation in 2021.

‘Even though predictions are difficult to make at present, we expect to be able to offer international players in the industry a first-rate, positive environment for their businesses in January 2021’, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. ‘We of course hope that the number of companies that end up in difficulty because of the crisis will be very low. However, at this early point in time, the very good number of registrations and the concentration of industry participants at the trade fair gives us incredible momentum. As far as the pandemic is concerned, we are convinced that people will still want to meet in person to exchange their products – and perhaps more so than ever after this crisis year – and that personal contacts are the best prerequisite for good, long-term business. Virtual offers can of course complement global communication. But personal meetings and the experience of touch, especially in the field of textiles, will remain essential’.


World’s biggest consumer goods fair Ambiente, taking place from 19 to 23 February, 2021, has also announced that over 90 per cent of the exhibition space of Ambiente is already filled. Starting new season, it will showcase all major themes of the entire consumer goods portfolio in its Dining, Living and Giving areas.

“Due to the coronavirus pandemic, the entire consumer goods industry is facing a difficult year. But we already have an optimistic outlook for the future, this once again shows that the world's largest consumer goods fair will again be a set date of industry’s agenda for 2021. Especially after such a difficult time, trade needs new momentum to boost consumption. Moreover, the need for communication and face-to-face encounters is becoming increasingly apparent. Exhibitors and visitors will find all this at Ambiente,” says Nicolette Naumann, Vice President Ambiente.

Russian exposition at Ambiente has been presented under support of REC (Russian export center) for three years in a row. As of today over 78% of companies (2020: 16) have already confirmed their participation in 2021.

Check official websites for more details about new areas and events of the fairs: